品牌 | 强专业，促提升！伊莉莎白瓷砖营销团队内部产品考核顺利通过

图文伊莉莎白瓷砖4833

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# 夯实基础

服务终端

为增强销售精英们对品牌产品的熟悉和掌握，打造专业化的营销团队，8月27日，伊莉莎白瓷砖研习社对总部营销团队进行了一场产品知识考核， 31名销售精英全员参与并顺利通过考试。

In order to enhance the sales elites' understanding and mastery of brand products and build a professional marketing team, on August 27th, Elizabeth ceramic tile Study Association conducted a product knowledge assessment on the marketing team of the headquarters, and all the 31 sales elites participated in and passed the exam successfully.

品牌销售总经理刘青青亲自监考

全员认真做题

进入2020年，陶瓷行业竞争越演越烈，面对市场的变化与挑战，只有营销团队足够强大，才能应对快速发展的市场，只有自身足够专业，才能更好地服务于终端，从而助力品牌提升。

In the year of 2020, the competition in the ceramic industry is getting fiercer and fiercer. In the face of market changes and challenges, only a strong marketing team can deal with the rapidly developing market, and only a professional team can better serve the terminal, so as to promote the brand.

伊莉莎白瓷砖研习社自成立以来，不仅充当着知识库的作用，还是一个终端的服务站。它为我们的一线营销团队以及全国终端经销商提供了一个与时俱进的学习平台。伊莉莎白瓷砖研习社四大导师坚持以每周，每月，每季为时间点，定期组织全国终端经销商进行不同主题的知识技巧线上培训，并会不定期采集终端培训调查反馈，对终端经销商最关心的营销问题，运营困难组织线上统一解答，从根本上帮助经销商与企业共同成长。

Since its establishment, Elizabeth Tile Institute has not only acted as a knowledge base, but also as a terminal service station. It provides a learning platform that keeps pace with The Times for our first-line marketing team and national terminal dealers. Elizabeth ceramic tile study club four teachers insist on weekly, monthly, quarterly for the point in time, organize regular terminal dealers across the country for different subjects knowledge skills online training, and will not be regular training survey feedback collection terminal, terminal distribution most concerned about the marketing problem, operating difficulties online organization unified solutions, fundamentally help dealers and enterprise grow together.

【研习社】ELIZABETH“终端强化训练班”接受报名，三大进阶体系铸就最强终端

产品，作为品牌的核心竞争力，上半年，伊莉莎白瓷砖不断完善产品体系，增加了近20款新品，主要集中在900*1800mm，750*1500mm大板，300*800mm瓷质墙砖上，并补充了300*600mm性价比极高的瓷片产品，把原来产品体系中需求量不大的产品纳入为工程定制，产品体系的升级，为不断升级需求的消费市场带来了更多更优质的选择。

Products, as brand core competitiveness, in the first half, Elizabeth ceramic tile to constantly improve the product system, increased nearly 20 versions, mainly concentrated in the 900 * 1800 mm, 750 * 1500 mm big board, 300 * 800 mm ceramic wall brick, adding the 300 * 600 mm the ceramics with high cost performance products, the product is not needed in the original product system into the custom for engineering, product system upgrade, the escalating demand for the consumer market has brought more better choice.