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20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

陶瓷罗曼缔克瓷砖  2019-12-18  1448 

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

走好选择的路,别选择好走的路

厦门·卓建利,2010年已经开始选择在行业中素有“小砖之王”、“白砖之王”称号的罗曼缔克瓷砖,携手共进9年,卓总已然是个与ROMANTIC为伴的男人了。

Xiamen Zhuo Jianli, in 2010 has begun to choose the Romantic tile known as "King of the King" and "King of White Bricks" in the industry, and work together for 9 years, Mr. Zhuo is already a company with ROMANTIC Man now.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

厦门罗曼缔克瓷砖总经理卓建利

国际花园城市

著名的侨乡之都

海上丝绸之路战略支点城市

综合性强交通枢纽城市

福建·厦门

一座高颜值的岛屿城市

有着深厚的人文底蕴与民俗文化

刚承办了金鸡百花电影节

又一次全国瞩目

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

厦门共分为

思明区、湖里区、集美区、海沧区、同安区和翔安区六大区

各区独具魅力

这里有山有海有骑楼有大厝

有得天独厚的地理优势

无论是行走在集老厦门和新文艺为一体的小资生活聚集地思明区

还是著名的侨乡和风景旅游区(陈嘉庚故居、鳌园归来园、园博苑等)的集美区

都能遇见时尚、舒适、轻奢的ROMANTIC

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

图片源自网络

ROMANTIC

特色无处不在,设计改变生活

为广大消费者带来更时尚的家居体验

和最优质的服务

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

罗曼缔克瓷砖无论在国际舞台上还是国内市场上,一直保持着积极形象,好品牌、好产品、好服务经得起考验。2014年,厦门卓建利正式签约罗曼缔克瓷砖达成合作,福建省第一家ROMANTIC专卖店诞生。在过去的五年,ROMANTIC卓总从一家店发展到3家店和1家分销店,选址均为核心商圈的优质商场,网点辐射整个厦门,客流巨大,业绩稳定。规模化经营,使整体业绩增长,货品得以动态调整,人员不断优化,ROMANTIC品牌效应得到最大化扩展。

Romantic Ceramic tile has always maintained a positive image on the international stage and in the domestic market. Good brands, good products and good services can stand the test. In 2014, Xiamen Zhuo Jianli officially signed a contract with Romantic Dike to reach cooperation, and the first ROMANTIC store in Fujian Province was born. In the past five years, ROMANTIC Zhuo has grown from one store to three stores and one distribution store, all of which are located in high-quality shopping malls in core business districts. The outlets radiate throughout Xiamen, with huge passenger flow and stable performance. Large-scale operations increase the overall performance, dynamic adjustment of goods, continuous optimization of personnel, and maximum expansion of the ROMANTIC brand effect.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

卓总是罗曼企业商学院的金牌讲师

他的设计营销课程深受全国经销商喜欢

如今,卓总用了整整五年的时间,卓总在厦门这个美丽的鹭岛城市,岛内岛外一共建立了三个独立的专卖店,拥有了一支专业的营销团队,渠道也足见成熟,业绩从当年的80万跃进到今天的800万以上。或许在旁人看到,店面营业额能达到今天的成绩,有上万个理由,但是对于卓总来说,答案只有一个——专注的力量。

Today, Mr. Zhuo spent a full five years. Mr. Zhuo has established three independent stores in Xiamen, a beautiful island city on and off the island, and has a professional marketing team. , The performance jumped from 800,000 that year to more than 8 million today. Maybe someone else sees that there are tens of thousands of reasons for the store's turnover to reach today's results, but for Zhuo, the answer is only one-the power of concentration.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

“2014年5月ROMANTIC第一家厦门专卖店成立,那时候的店面并不起眼,位于岛内并不起眼的建材市场里。没有成熟的营销团队,没有厚实的业务基础,没有规范的店面管理系统,起步之艰,不难想象。但是,从决定工作ROMANTIC代理的第一天开始,我就立志要把这个瓷砖品牌之路进行到底,我相信ROMANTIC的企业实力,坚信ROMANTIC一定能给消费者提供不一样的家居环境”。这就是一个创业者最初的专注。

"In May 2014, ROMANTIC's first Xiamen store was established. At that time, the store was not eye-catching, and it was located in the inconspicuous building materials market on the island. There was no mature marketing team, no solid business foundation, and no standardized store management. The system is difficult to start, and it is not difficult to imagine. However, from the first day when I decided to work as a ROMANTIC agent, I was determined to carry out this tile brand road to the end. I believe ROMANTIC's enterprise strength and firmly believe that ROMANTIC will definitely give consumers Provide a different home environment. " This is the initial focus of an entrepreneur.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

2014年ROMANTIC首家厦门专卖店开业,罗曼企业董事长刘胜红(右)和卓总合照

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

ROMANTIC第二家厦门专卖店

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

ROMANTIC第三家厦门专卖店

2016年,持续低迷的房产市场给家居企业造成另一个寒冬,但是,卓总却认为,房地产市场的低迷确实给建材市场造成了一定的影响,但同时也到了一个行业洗牌的时刻。卓总认为,做得好能坚持下来的企业以后会更好,做的不好坚持不下去的企业就会逐渐退出。鹭岛厦门,东南沿海重要的中心城市、港口及风景旅游城市,很多中高端客户群体集中在这个城市,虽然面积不大,但是消费能力很高。

In 2016, the continued downturn in the real estate market caused another cold winter for home furnishing companies. However, Mr. Zhuo believed that the downturn in the real estate market did have a certain impact on the building materials market, but at the same time it was time for the industry to reshuffle. Mr. Zhuo believes that companies that do a good job and stick to it will be better in the future, and companies that do not do it well will gradually withdraw. Ludao Xiamen, an important central city, port and scenic tourist city on the southeast coast, many middle and high-end customer groups are concentrated in this city. Although the area is small, the consumption capacity is high.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

在这种情况下,各种市场推广会起到很大的作用。于是,卓总开始参与厂家为期定制的促销活动,卓总在处理与厂商的关系过程中始终秉承‘合力共赢’的原则,他知道在市场还是相对散乱的局面,缺乏良好的、长远的行业指导,孤军奋斗,是注定失败的。就在同年三月,卓总在厂家的协助下参加了当地的一场家博会。正所谓“酒香不怕巷子深”,好产品+好战略,一场活动让厦门店一共签下36个订单。36对卓总而言,那是一个多么珍贵的数字,它让卓总看到了希望,找到了新出路,卓总知道要“活下去”,不能单靠传统的零售渠道,必须要结合活动营销和推广。

In this case, various marketing promotions will play a big role. Therefore, Mr. Zhuo began to participate in manufacturers' customized promotional activities. Mr. Zhuo always adhered to the principle of "joint effort and win-win" in the process of relationship with manufacturers. He knew that the market was still relatively scattered and lacked a good, long-term industry Guidance and struggle alone are doomed to failure. In March of the same year, Mr. Zhuo participated in a local home fair with the assistance of manufacturers. As the so-called "wine fragrance is not afraid of the alleys", good products + good strategy, a campaign let Xiamen stores signed a total of 36 orders. 36 For Mr. Zhuo, what a precious figure it is. Mr. Zhuo sees hope and finds a new way. Mr. Zhuo knows that he must “live”. He cannot rely on traditional retail channels alone. And promotion.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利


20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

卓总在全国终端赋能特训长沙站

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

卓总在全国终端赋能特训郑州站


20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

卓总在全国终端赋能特训沈阳站

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利


卓总在全国终端赋能特训南京站


2016-2019年,卓总积极与厂家互动,做好市场规划,参与多种战略性营销活动,重金投放户外广告推广,每年坚持与客运站和高铁传媒、LED广播等优秀资源联手合作。

From 2016 to 2019, Mr. Zhuo actively interacted with manufacturers, made good market planning, participated in various strategic marketing activities, invested heavily in outdoor advertising, and insisted on cooperating with passenger stations and excellent resources such as high-speed rail media and LED broadcasting every year.

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利


市场引导广告

20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利
20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

公交车车身广告


20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利
20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利
20周年最人物:背后有着一支黄金战队,厦门罗曼缔克瓷砖卓建利

厦门标志性工地BRT专线及地铁一号线

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