哑光砖一线品牌慕瓷 | 持续聚焦设计师渠道，链接高端设计资源

“勇气，就是我们这个时代最好的回应。”

这是雷军2024年的年度演讲关键词。

在面对当下纷繁复杂的市场环境，慕瓷始终带着一份坚持与执着的勇气，以持续的积累、长远的布局、宽阔的视野规划品牌发展之路，“得渠道者得天下”并非一句口号，而是慕瓷在设计师渠道打造上践行的信条。

In the face of the current complex market environment, MUZZI has always been supported by courage, planning the path of brand development with continuous accumulation, long-term layout, and broad vision. "Those who have channels have the world" is not a slogan, but a message that MUZZI practices in creating designer channels.

慕瓷在哑光砖的赛道坚持了八年，始终深耕哑光砖领域，坚持原创的产品设计，以差异化的哑光砖满足多元市场及设计师的需求，因此，慕瓷获得2024“京闻·创响杯”建筑装饰产品设计大赛提名，以哑光砖特色品牌的企业身份参与全国巡讲北京站的走访，抢抓高端设计资源。

MUZZI has been in the field of matte tiles for eight years, deeply cultivating the field of matte tiles and insisting on original product design to meet the needs of diverse markets and designers with differentiated matte tiles. Therefore, MUZZI was nominated for Architectural Decoration Product Design Competition and participated in the national tour of Beijing station as a matte tile characteristic brand, seizing high-end design resources.

慕瓷董事长助理孙秋云女士全程参与了本次巡讲活动，与中国中建设计研究院党委副书记、总经理、中装协材料应用分会会长赵维勇，以及中装协材料应用分会梁宏瑀秘书长一行走进中国中建设计研究院有限公司、北京筑邦建筑装饰工程有限公司、中国建筑设计研究院有限公司、北京江河创建建筑装饰设计研究院有限公司，孙总与各大设计研究院院长、总裁、副总裁等领导进行设计理念创新及瓷砖材料应用的深入探讨与交流，了解设计院的需求，传递慕瓷的品牌优势及产品特色，受到在场领导和嘉宾的赞赏，现场便收到相关项目的咨询。

Ms. Sun Qiuyun, the assistant to the chairman of MUZZI, participated in the entire lecture tour.. Ms. Sun had understood the needs of the design institutes, conveyed MUZZI's brand advantages and product characteristics, and were praised by the leaders and guests present. Mr. Sun received recognition on site. Consultation on related projects.

经销商是品牌打造的重要一环，承担着品牌推广、渠道建设、销售服务等角色。慕瓷董事长助理孙秋云女士还到访慕瓷北京专卖店，邀请经销商参与到本次北京设计研究院的活动，链接开拓的高端设计资源，赋能当地经销商的设计师渠道建设。

Distributors are an important part of brand building, responsible for brand promotion, channel construction, sales services, and other roles. Ms. Sun Qiuyun also conducted market research at MUZZI's Beijing specialty store, conveyed the gains of this Beijing design institute to distributors, and linked the high-end design resources developed to empower local distributors' designer channel construction.

慕瓷北京经销商提及，对于当下市场环境，最需要的就是勇气，既要看到行业的A面----竞争的加剧，又要看到泛家居行业的B面----新机会的涌现。慕瓷哑光砖作为行业特色品牌的引领者，将中国文化艺术与当代时尚结合创新，打造让年轻人引以为傲的国潮瓷砖，是顺应了当下市场和消费者的需求。慕瓷总部对经销商的赋能，让他们能有更大的信心和决心，携手总部，共同探索突围之路。

MUZZI's Beijing distributor mentioned that we need to see both the A-side of the industry - the intensification of competition, and the B-side of the general home furnishing industry - the emergence of new opportunities. As the leader of the industry's characteristic brands, MUZZI matte tiles combine Chinese culture and art with contemporary fashion to create China-Chic tiles that young people are proud of.