研习社 | 2场充电课程，能力满满！伊莉莎白终端赋能培训会（河北站）
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河北的盛夏，骄阳似火，
燃起了河北团队的学习热情。
7月20-23日，伊莉莎白瓷砖研习社讲师团应终端经销商需求，来到河北石家庄，为当地的经销商和分销商团队开展了两场品牌赋能培训会。
In the midsummer of Hebei, the sun is like fire,
It ignited the learning enthusiasm of the Hebei team.
From July 20th to 23rd, the lecturer group of Elizabeth Ceramic Tile Research Society came to Shijiazhuang, Hebei Province to meet the needs of terminal dealers and held two brand empowerment training sessions for local dealers and distributor teams.
第一场
冀南地区部分经销团队
有人说，
唯一能持久的竞争优势，
便是胜过竞争对手的学习能力。
在复杂多变的市场环境中，
终端经销商需要顺应趋势调节自身，
通过主动学习，强化自身专业能力，
才能突破重围，稳战稳赢。
Someone said,
the only sustainable competitive advantage,
It is the ability to learn better than competitors.
In a complex and changeable market environment,
terminal dealers need to adjust themselves according to the trend,
Through active learning, strengthen one's own professional ability,
in order to break through the siege and win the battle steadily.
7月20日，来自河北沧州，邢台，张家口，永年，峰峰矿区，广宗，广平，魏县，威县等多地区的经销商汇集一堂，展开了两天干货满满的课程学习。本次赋能培训，3位活动推广讲师分别从品牌、产品、营销、渠道4大方面，全方位系统地帮助经销商从理论知识的提升到实践技能方法的掌握。
On July 20th, distributors from Cangzhou, Xingtai, Zhangjiakou, Yongnian, Fengfeng mining area, Guangzong, Guangping, Weixian, Weixian and other regions gathered together to start a two-day course full of dry goods. In this empowerment training, the three event promotion lecturers were able to systematically help dealers from the promotion of theoretical knowledge to the mastery of practical skills and methods from the four major aspects of brand, product, marketing, and channels.
活动推广老师
邵文旭
Activity Promotion Teacher-Shao Wenxu
了解品牌文化，精准品牌定位，熟悉产品体系。邵文旭老师围绕品牌和产品方面，帮助学员对品牌和产品建立系统的认知。
夯实品牌基础知识外，邵文旭老师进一步为大家带来了助力终端成交的“四步法”，从“迎宾破冰”“品牌介绍””挖掘客户需要”“产品销售法则”四个入口，帮助学员提高订单成交率。
Understand brand culture, precise brand positioning, and be familiar with product system. Teacher Shao Wenxu helps trainees to establish a systematic understanding of brands and products around the brand and products.
In addition to consolidating the basic knowledge of the brand, Mr. Shao Wenxu further brought you the "four-step method" to help terminal transactions, from the four entrances of "welcoming guests and breaking the ice", "brand introduction", digging out customer needs, and "product sales rules" to help students Increase the order turnover rate.
活动推广老师
梁智杰
Activity Promotion Teacher-Liang Zhijie
产品是如何从原料变成瓷砖成品？我们的产品与其他品牌相比，到底优势在哪里？培训会上，梁智杰老师对品牌5大产品品类的卖点优势及应用场所进行了详细的解说。帮助学员学会在营销中有效地介绍产品给客户。
How does the product change from raw material to finished ceramic tile? Compared with other brands, what are the advantages of our products? At the training meeting, Mr. Liang Zhijie gave a detailed explanation on the selling point advantages and application places of the brand's five major product categories. Help students learn to effectively introduce products to customers in marketing.
活动推广老师
蒋洋
Activity Promotion Teacher-Jiang Yang
掌握消费者的消费心理，通过对消费者的消费心理，行为心理进行分析讲解，帮助学员在实际营销中提高敏感度和应对能力，锁定消费者的某种心理，通过有效的应对，达成成交。
Grasp the consumer psychology of consumers, analyze and explain the consumer psychology and behavior psychology of consumers, help trainees to improve their sensitivity and coping ability in actual marketing, lock in a certain psychology of consumers, and achieve transactions through effective responses.
培训结束
后全员
进行理论
知识考核，
并顺利通关。
给本次培训的最佳学员
给予现金奖励
Give cash rewards to
the best trainees
of this training
第二场
伊莉莎白瓷砖
河北省石家庄经销商及分销团队
为了更有针对性地学习知识与技能，在第一场培训结束后，石家庄经销商期望3位讲师能够开设一场专门面对石家庄团队的专业培训。3位讲师根据伊莉莎白瓷砖在石家庄的市场发展情况，有针对性地展开了第二场培训。
In order to learn knowledge and skills in a more targeted manner, after the first training session, the Shijiazhuang distributor expects that 3 lecturers can set up a professional training specifically for the Shijiazhuang team. According to the market development of Elizabeth Ceramics in Shijiazhuang, the three lecturers carried out the second training in a targeted manner.
3位老师和学员分享
Three teachers
shared with students
三位导师在课程的编制上，更侧重于从实际营销活动中总结的一些技巧经验分享给学员们，并引导通过学员分享自身的经验交流，互相学习，互相探讨，共同成长。
In the preparation of the courses, the three tutors focused more on sharing some skills and experience summarized from actual marketing activities to the students, and guided the students to share their own experiences, exchanges, learn from each other, discuss each other, and grow together.
如何高效开场，快速锁定需求？如何与装饰公司打交道？如何做好小区推广？如何识破终端骗局？听听3位老师如何教导学员们在不同渠道上的不同打法。
How to start efficiently and quickly lock in demand? How to deal with decoration companies? How to do a good job in community promotion? How to spot terminal scams? Listen to how the 3 teachers teach students how to play differently on different channels.
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