研习社 | 终端赋能培训会（华东站）集结，伊莉莎白5位导师成团出动

我喜欢你，

不光是因为你的样子，

还因为你努力学习的样子~

I like you,

Not only because of your appearance,

Also because of the way you work hard~

5月20日，

在这个被赋予特殊意义的日子里，

伊莉莎白瓷砖大型区域培训会，

“研习新知 · 赋能终端（华东站） ”顺利结营！

May 20,

On this day that is given a special meaning,

Elizabeth Tiles Large-scale Regional Training Conference,

"Study New Knowledge · Empowering Terminal (East China Station)" successfully concluded!

5月17日，来自江苏，浙江，福建，江西，安徽五大省会，35位终端销售精英齐聚义乌，闭关修内功，潜心研战术。这次，伊莉莎白瓷砖研习社5位导师成团上场，赋能终端。

On May 17, 35 terminal sales elites from the five major provincial capitals of Jiangsu, Zhejiang, Fujian, Jiangxi and Anhui gathered in Yiwu to retreat and study internal skills and devote themselves to tactics. This time, five tutors from the Elizabeth Tile Research Institute came on stage in a group to empower the terminal.

3天，15门课程，从品牌，产品，营销，设计，渠道5大方面全方位为学员们传授知识，技能，经验。

3 days, 15 courses, from the brand, product, marketing, design, channel 5 major aspects to impart knowledge, skills, and experience to the students.

伊莉莎白瓷砖市场部经理-王飛

Elizabeth Ceramics Marketing Manager-Wang Fei

了解品牌文化，追溯发展历史，精准品牌定位。在王飛经理的详细讲解下，学员们对品牌的认识有了一个系统化的认知。

夯实品牌基础知识外，王飛经理进一步为大家分析了“消费者心理”，通过对消费者的消费心理，行为心理进行分析讲解，帮助学员在实践营销中提高敏感度和应对能力，锁定消费者的某种心理，通过有效的应对，达成成交。

Understand the brand culture, trace the development history, and accurately position the brand. Under the detailed explanation of Manager Wang Fei, the trainees had a systematic understanding of the brand.

In addition to consolidating the basic knowledge of the brand, Manager Wang Fei further analyzed the "consumer psychology" for everyone, and through the analysis and explanation of the consumer psychology and behavior psychology of consumers, he helped the trainees improve their sensitivity and response ability in practical marketing, and targeted consumers A certain psychology, through effective response, reached a deal.

伊莉莎白瓷砖产品部经理-陈平

Elizabeth Ceramics Product Manager-Chen Ping

熟练产品体系，强化产品优势。陈平经理给学员们回顾了品牌产品的五年开发历程，对现在的六大产品品类的卖点优势及应用场所进行了详细的解说。此外，陈平经理还对未来产品市场的趋势进行了分析，并展示了近段时间即将推出的新产品。

Familiar with product system and strengthen product advantages. Manager Chen Ping reviewed the five-year development history of branded products to the trainees, and gave a detailed explanation of the current six major product categories' advantages and applications. In addition, Manager Chen Ping also analyzed the trend of the future product market and demonstrated the new products that will be launched in the near future.

伊莉莎白瓷砖市场部活动推广老师-蔡彬

Elizabeth Ceramic Tile Marketing Department Promotion Teacher-Cai Bin

高效开场，锁定需求。直接快速了解客户实际所需，快速促单。

品牌间的拼杀，如何通过多渠道获客？蔡彬老师现场分享，通过提升“老客户转化率”和“异业联盟渠道”提升终端成交率，以致达到门店业绩提升。

掌握一套行之有效的销售话术，能够让销售变得更加专业。现场，蔡彬老师还跟学员们进行了一场销售话术讨论。

Start efficiently and lock in demand. Directly and quickly understand the actual needs of customers, and quickly promote orders.

How to get customers through multiple channels in the fight between brands? Teacher Cai Bin shared on the spot that the terminal transaction rate was increased by increasing the "old customer conversion rate" and "cross-industry alliance channels", so as to achieve the improvement of store performance.

Mastering a set of effective sales words can make sales more professional. At the scene, Mr. Cai Bin also had a discussion about sales skills with the students.

伊莉莎白瓷砖设计部空间设计师-刘如帅

Space Designer of Elizabeth Tile Design Department-Liu Rushuai

了解家装风格的设计，学会产品间的搭配应用。家居设计中的疑难，刘如帅设计师可以为你解答。

Understand the design of home decoration style, and learn how to mix and apply products. Designer Liu Rushuai can answer the questions in home design.

伊莉莎白瓷砖市场部活动推广老师-邵文旭

Elizabeth Ceramic Tile Marketing Department Promotion Teacher-Shao Wenxu

大单如何做设计方案？如何高效利用微信促成营销？如何与装饰公司打交道？如何做好终端促销活动？邵文旭老师分别从四个方面提出实战技巧，教导学员们在不同渠道上的不同打法。

How to design a large order? How to efficiently use WeChat to promote marketing? How to deal with decoration companies? How to do a good job in terminal promotions? Teacher Shao Wenxu put forward actual combat skills from four aspects, and taught students different ways of playing on different channels.

分组比赛

Group game

理论知识考核

Theoretical knowledge assessment

对优异团队进行现金奖励

Give cash rewards to outstanding teams

伊莉莎白瓷砖研习社以赋能终端为己任，旨在通过打造学习型团队，帮助终端快速成长，建立一支支专业，卓越的精英团队。未来，我们也将根据终端所需，开发更多专题课件，通过线上授课，线下开班的形式，助力终端业绩提升。

Elizabeth Tile Research Institute takes empowering the terminal as its mission, and aims to help the terminal grow rapidly by building a learning team, and build a professional and excellent elite team. In the future, we will also develop more thematic courseware according to the needs of the terminal, and help improve terminal performance through online teaching and offline classes.