同舟共济 迎浪前行 | 2021伊莉莎白瓷砖全国经销商峰会圆满成功

乘风破浪，奋斗十九年，

初心不渝，扬帆新征程。

Riding the wind and waves, fighting for 19 years,

Unswervingly from the beginning, set sail for a new journey.

4月19日，“同舟共济 迎浪前行”伊莉莎白瓷砖2021年度经销商年会在佛山希尔顿酒店隆重举办。伊莉莎白瓷砖企业董事长刘胜红，企业总经理陈焕定，企业副总经理罗海红，黎炳华，刘旭俊，品牌营销总经理刘青青等公司领导，以及来自全国各地近600位经销商家人们齐聚一堂，共同回顾2020年企业辉煌成绩，共商共议2021年的发展战略部署。

On April 19, the 2021 Annual Distributor Conference of Elizabeth Tiles was grandly held at the Hilton Foshan. Elizabeth Tile Enterprise Chairman Liu Shenghong, Enterprise General Manager Chen Huanding, Enterprise Deputy General Manager Luo Haihong, Li Binghua, Liu Xujun, Brand Marketing General Manager Liu Qingqing and other company leaders, as well as nearly 600 dealers from all over the country, gathered together. , To review the brilliant achievements of the company in 2020 and discuss the development strategy deployment in 2021.

满怀信心，共创未来

Full of confidence, create a better future

伊莉莎白瓷砖企业董事长-刘胜红

Liu Shenghong

ELIZABETH CERAMICS Chairman

峰会上，伊莉莎白瓷砖企业董事长刘胜红（以下简称“刘董”）对远道而来的经销商家人们表示了热烈的欢迎，并对过去一年的企业做出了高度的总结。刘董提到，2020年新冠疫情对企业的生产、销售都带来不少困难，但是在广大经销商和公司员工的共同努力下，伊莉莎白瓷砖的销售业绩却逆势增长近40%。对于近几年企业的发展势力，刘董说到，伊莉莎白瓷砖一直保持着高速增长的趋势，成为了行业冠军的热门品牌，成为红星美凯龙，居然之家、华美立家等国内龙头家居卖场的A类品牌和VIP品牌，得到了行业对我们的品牌作出高度认可。期待全国经销商家人们与厂家一起共同学习，共同进步，共同成长，创造更加辉煌的未来。

At the summit, Liu Shenghong (hereinafter referred to as "Dong Liu"), chairman of ELZIABETH CERAMICS Enterprise, expressed a warm welcome to the dealers and family members who came from afar, and made a high-level summary of the enterprises in the past year. Liu Dong mentioned that the new crown epidemic in 2020 will bring many difficulties to the production and sales of enterprises, but with the joint efforts of dealers and company employees, the sales performance of ELZIABETH CERAMICS has increased by nearly 40% against the trend. . Regarding the development power of the company in recent years, Liu Dong said thatELZIABETH CERAMICS has maintained a trend of rapid growth and has become a popular brand among industry champions. It has become a red star Macalline, Jiaranzhijia, Huamei Lijia, etc. The category A brands and VIP brands of leading home furnishing stores have been highly recognized by the industry for our brands. Looking forward to the dealers and manufacturers across the country to learn together, make progress and grow together, and create a more brilliant future.

未来·已来

The future has come

伊莉莎白瓷砖品牌营销总经理-刘青青 

Liu Qingqing

General Manager of Brand Marketing of ELZIABETH CERAMICS

伊莉莎白瓷砖品牌营销总经理刘青青，以“未来·已来”为主题，深入地对目前的行业市场现状进行了剖析，提出了我们应该如何应对复杂的市场竞争；通过充分认知品牌的定位，优势，规划品牌发展战略；通过有效的产品策略，提升品牌竞争力。

Liu Qingqing, general manager of brand marketing of ELZIABETH CERAMICS, with the theme of "Future, Has Come", deeply analyzed the current industry market status, and put forward how we should deal with the complex market competition; by fully cognizing the brand Positioning, advantages, planning brand development strategy; through effective product strategy, enhance brand competitiveness.

流量经济  私域打造

Flow economy private domain creation

伊莉莎白瓷砖市场部经理-王飞

Wang Fei

ELZIABETH CERAMICS Marketing Manager

用互联网的思维和方法，赋能品牌，助力终端。伊莉莎白瓷砖市场部总监王飞，推出“品牌终端赋能系统V1.0”，通过连接总部与终端门店，终端门店与消费者用户之间的相通，用户触达，帮扶终端成功引流。

Use Internet thinking and methods to empower brands and help terminals. Wang Fei, Marketing Director of ELZIABETH CERAMICS, launched the "Brand Terminal Empowerment System V1.0". By connecting the headquarters and terminal stores, the communication between terminal stores and consumer users, users can reach and help the terminal to successfully drain traffic.

 设计与生活

Design and life

伊莉莎白瓷砖设计部经理-陈志强

Chen Zhiqiang

Elizabeth Tile Design ManagerChen Zhiqiang

终端店面是品牌形象的窗口，是用户的入口，是订单的出口，好的形象门店可以对消费者产生强烈的吸引力，会上，伊莉莎白瓷砖设计部经理陈志强，现场带来了“终端店面设计理念解读”，把设计与生活融为一体，诠释“国际 生活 家”的家居理念。

The terminal storefront is the window of the brand image, the entrance of users, and the exit of orders. A good image store can have a strong appeal to consumers. At the meeting, Chen Zhiqiang, manager of the ELZIABETH CERAMICS Design Department, brought " Interpretation of the design concept of the terminal store", which integrates design and life, and interprets the home concept of "International Living Home".

树榜样 共进步

Set an example and make progress together

伊莉莎白瓷砖优秀经销商分享

ELZIABETH CERAMICS Excellent Distributor Sharing

烟台伊莉莎白瓷砖经销商-赵晖

Zhao Hui

Yantai ELZIABETH CERAMICS Distributor

石家庄伊莉莎白瓷砖经销商-赵鹏

Zhao Peng

Shijiazhuang ELZIABETH CERAMICS Distributor

北京伊莉莎白瓷砖经销商-王海龙

Wang Hailong

Beijing ELZIABETH CERAMICS Distributor

长春伊莉莎白瓷砖经销商-黄春林

Huang Chunlin

Changchun ELZIABETH CERAMICS Distributor

三人行，必有我师焉。向优秀的人学习，才能让自己变得更优秀。四位优秀经销商代表与大家分享了自身的实战经验，希望通过这些实用的、有价值的、宝贵的心得分享，帮助家人们打开了更多的营销思路。

Three people, there must be my teacher Yan. Only by learning from good people can you become better. Four outstanding dealer representatives shared their practical experience with everyone, hoping to help their families open up more marketing ideas through sharing these practical, valuable and valuable experience.

新品预告 颜值出道

New product preview, debut appearance

伊莉莎白瓷砖产品部经理-陈平

Chen Ping

ELZIABETH CERAMICS Product Manager

伊莉莎白瓷砖产品部陈平经理现场为大家讲解了整个产品结构的组合，并呈现了近期即将推出上市的新系列产品。

Chen Ping, manager of ELZIABETH CERAMICS Product Department, explained the combination of the entire product structure and presented the new series of products that will be launched in the near future.

小美缝 大利润

Small beautiful sewing, big profit

伊莉莎白瓷砖美缝事业部-王海平

Wang Haiping

ELZIABETH CERAMICS Beauty Sewing Division

伊莉莎白19年的光辉荣耀的背后，离不开每一位经销商家人们的共同努力。陶瓷行业近年来也发生了巨大的改变，面对严峻的市场形势，全国家人们仍能能够不忘初心，砥砺前行。一群人，一条心，一起走。伊莉莎白瓷砖辉煌成绩的背后，离不开伊莉莎白所有家人的共同努力。

Behind the glorious glory of ELIZAEBTH's 19 years, it is inseparable from the joint efforts of every dealer and family. The ceramic industry has also undergone tremendous changes in recent years. Faced with the severe market situation, people throughout the country can still keep their original aspirations and move forward. A group of people, one mind, walk together. Behind the brilliant achievements of ELZIABETH CERAMICS, it is inseparable from the joint efforts of all ELIZABETH's family.

领导嘉宾致辞结束后，我们对过去一年表现优秀的个人及团队进行了表彰，对获得“年度销售冠军”“年度优秀经销商”“年度新锐经销商”“年度优秀团队”“年度优秀店面”荣誉的获奖家人颁发了奖牌和奖品奖励。

年度销售冠军

Annual sales champion

年度优秀经销商

Outstanding Distributor of the Year

年度新锐经销商

New Distributor of the Year