研习社 | 伊莉莎白" 研习新知 · 赋能终端 " 培训会（山西站）圆满结束

12月4日，伊莉莎白研习新知 · 赋能终端培训会（山西站）圆满结束。

On December 4, Elizabeth can study new knowledge ist fu terminal training ended (stand) in shanxi.

这是2020年疫情后，伊莉莎白瓷砖“终端强化训练班”首次线下开课...

This is the first time that Elizabeth Tile has organized offline regional terminal training since the epidemic in 2020...

这次伊莉莎白研习社首次四大导师联合出动...

This is the first time that the Four mentors of the Elizabeth Institute have joined forces...

这里，山西，既是2020年伊莉莎白终端训练营的首站，也将是本年度末站...

Here, Shanxi, the first stop of the Elizabeth Terminal Training Camp in 2020, will also be the end of the year...

12月3日，伊莉莎白瓷砖研习社社长、品牌市场部经理王飞率领着社团三位讲师亲临山西太原，为本次来自山西运城，长治，太谷，平遥，太原 ，忻州 ，襄垣，  临汾，祁县，隰县 ，侯马 ，襄汾等多地的学员进行了两天一日的赋能培训。

To December 3, Elizabeth ceramic tile study club President, brand marketing manager wang led three community lecturer in shanxi taiyuan, for this comes from shanxi yuncheng, changzhi, TaiGu, pingyao, taiyuan, xinzhou, XiangYuan, linfen, qixian, xi county, map of houma, XiangFen wait for more students to bring a day two days can assign training.

2020年，由于疫情的原因，伊莉莎白一直坚持以线上授课模式，四位研习社老师每周制定不同的课程内容，并针对品牌产品，营销，管理等多方面内容进行赋能培训，助力终端强化销售知识和提升服务水平。

In 2020, due to the epidemic, Elizabeth has been adhering to the mode of online teaching. Four teachers of the institute develop different course contents every week, and conduct training and empowerment on brand products, marketing, management and other contents, so as to help the terminal to strengthen sales knowledge and improve service level.

“6个基本项”，“7个关键点”，“8大渠道”，围绕着三大进阶体系内容，讲师们从“品牌认知-产品掌握-门店营销-渠道升级”全方位为学员们灌输理论知识与实践技巧，打造专业型销售人员，高效提升业绩。

"6 basic items", "7 key points" and "8 channels", focusing on the content of three advanced systems, lecturers from "brand cognition - product mastery - store marketing - channel upgrade" from a full range of theoretical knowledge and practical skills for students to build professional sales personnel, improve performance effectively.

市场部王飞经理分享了伊莉莎白瓷砖18年的品牌发展之路，并对现有产品体系，核心竞争产品及工艺特点，优势，进行了全面介绍和重点分析。

微信作为当今一个定位精准，信息传达率高，营销成本低的新媒体，如何高效利用微信促成营销？市场部邵文旭老师现场讲解“个人微信营销及渠道吸粉蓄客”技巧。

WeChat, as a new media with accurate positioning, high information transmission rate and low marketing cost, how to effectively use WeChat to promote marketing? Teacher shao wenxu explained "personal WeChat marketing and channel to attract fans" skills on the training site.

市场部梁智杰老师带来独创的“门店销售6+1模式”，教你如何快速获得客户认可并成功促成交易；对设计师渠道有着独特见解的翁东流老师则为学员们提出了一些开拓设计师渠道的方案，以及后期如何去维护做出了指引。

Mr. Leong Chi-kit brings the original "store sales model 6+1", which teaches you how to quickly win customer recognition and successfully facilitate transactions; Mr. Weng Dongliu, who has his own unique views on designer channels, put forward some schemes for students to develop designer channels and how to maintain them in the later period.

培训期间，为了激励学员积极学习和提升团队凝聚力，整场培训采取了分组PK的形式，通过课堂表现积分和学习后的理论知识考核，最终对每支队伍进行了成绩排名，对表现优异的团队给予了现金奖励，对所有通过考核的每一位学员颁发了结业证书。

During the training, in order to encourage students to actively learn and improve team cohesion, the whole training took the form of group PK, through classroom performance points and theoretical knowledge assessment after learning, the team and individual with outstanding performance was finally given cash reward, and the completion certificate was given to all the members who passed the assessment.

山西省区域经理冷鸿为学员们颁发结业证书.

Leng Hong, regional manager of Shanxi Province, was awarded the certificate of completion.