【回顾】 感动自己一把，2020年上半年，伊莉莎白瓷砖逆势突围

2020年初，

小白跟大家一样，

惬意地坐在沙发上，

喝着罗胖的跨年“鸡汤”，

完了暗地里地为自己立下一个新年flag。

At the beginning of 2020,

Like everyone else,

Sitting comfortably on the sofa,

Drinking our fat New Year's Eve chicken soup,

Secretly set a New Year's flag for yourself.

flag

对于2020年的新目标，

白领小姐姐说：

2020年，我要暴瘦暴美暴富

销售小哥哥说：

2020年，我要升级加薪，拥有一套属于自己的房子；

企业家说：

2020年，业绩翻番，赚个几百亿。

此时，大家目标明确，雄心壮志，意志坚定。

For the new 2020 targets,

The little white-collar sister said:

In 2020, I will be thin, beautiful and rich

Sales brother said:

In 2020, I want to upgrade my salary and own a house of my own.

The entrepreneur says:

In 2020, the company will double its performance and make tens of billions.

It was a time of clear purpose, ambition and determination.

但是，一场新冠疫情的爆发与蔓延，

让社会各个行业，各个角色的人儿，

变得恐慌，担忧，焦虑，

白领小姐姐说：稳住工作才是王道；

销售小哥哥说：客户存，我存；客户亡，我亡；

企业家说：各种渠道缩减内部开支 ......

But an outbreak and spread of coVID-19,

So that people in all walks of life, in all roles,

Become panicked, worried, anxious,

White-collar little sister said: steady work is the king;

Sales brother said: customers save, I save; Clients die, I die;

Entrepreneurs say: Various channels to reduce internal spending...

然而，面对不可抗力的自然因素对建材行业的冲击，伊莉莎白瓷砖却选择“用行动，回应世界的挑战”。2020年极其不平凡，各种不确定因素让我们对未来的发展方向不可预测；但是它同时是一个“你走在街上都不敢小瞧任何人”的时代，因为能活下来并发展下去的企业绝对不简单。

However, faced with the impact of natural factors of force majeure on the building materials industry, Eliza white ceramic tile chose to "respond to the challenge of the world with actions". The year 2020 is extremely extraordinary. Various uncertainties make it impossible to predict the future development direction. But it's also a time when you can't walk down the street and look down on anyone, because the businesses that survive and thrive are never simple.

2020年上半年的伊莉莎白瓷砖，销售业绩同比增长30%，新建店面近100家，完美逆势的背后，都记录了那些高燃时刻？

In the first half of 2020, eliza white ceramic tile sales increased by 30% compared with the same period last year, and nearly 100 new stores were built.

Behind the perfect contrarian, all those high burning moments are recorded?

01

产量保障

3月9日，千亩河源生产基地点火复产；

3 On 9th, the heyuan production base of 1000 mu was ignited and resumed production;

3月26日，高坑第二生产基地1号线点火开窑；

2.3 On 26th, Line 1 of Gaokeng Second Production Base was ignited to open the kiln.

6月3日，高坑第二生产基地2号大板智能新线点火，并于6月24日顺利出砖；

3.6 On March 3, the no.2 large plate intelligent new line at gaokeng Second Production Base was ignited;

02

战略合作

4月11日，与红星美凯龙签署A+类品牌战略合作协议；

On April 11, the company signed A+ brand strategic cooperation agreement with Red Star Macalline.

03

终端赋能

20余场线上专题培训，从品牌，产品，门店，展会，设计，销售等全方面提升终端销售团队的专业水平，以实力制胜市场；

More than 20 online special training sessions, from brand, product, store, exhibition, design, sales and other aspects to enhance the professional level of terminal sales team, with strength to win the market

20余场线上活动帮扶，微信爆破，砍价会，新店开业，团购会，异业联盟等活动通过高效的线上帮扶体系，策划，监督，协助落实活动执行；

More than 20 online activities, such as WeChat blasting, bargaining meeting, new store opening, group buying meeting and different industry alliance, were planned, supervised and assisted to implement the activities through the efficient online support system；

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