人物专访 2年6店的临沂伊莉莎白瓷砖杨常青：诚信经营+敢于尝试

临沂ELIZABETH代理商-杨常青

“我认为，要想成功，就得竭尽全力地去做，多想办法，多去尝试。”

— 杨常青

2006年，临沂ELIZABETH代理商杨常青（杨总）瞄准建材行业，带着满腔热血和坚定不移的信心，仅靠借来的17000元开始白手起家，自主创业。当时，杨总从做瓷砖批发起步，摸索前行。凭借杨总的一份执着、两个坚持（坚持学习，坚持诚信经营）在当地树立了良好的口碑，积累了越来越多的客户资源，执行到位的售前售后服务更是让很多老客户主动转介绍新客户到店，店面生意蒸蒸日上。

In 2006, Linyi ELIZABETH agent Yang Changqing (Yang Zong) aimed at the building materials industry, with passion and unswervingly confidence, started his own business from scratch with only borrowed 17,000 yuan. At that time, Yang always starts from doing ceramic tile wholesale, groping forward. By virtue of Yang's persistence and two persistences (insist on learning, insist on honest management), Yang has established a good reputation in the local area and accumulated more and more customer resources. The pre-sales and after-sales service in place has made many old customers take the initiative to introduce new customers to the store, and the store business is flourishing.

2016年，陶瓷行业不景气，市场销量下滑严重，批发营销模式进入困难期。“越是困难越得想设法找出路”，同样面对大环境危机，杨总却比其他人更冷静，更理智。在杨总的思维里，对他来说“不敢折腾不转变思维，迟早会被市场淘汰”。于是，2016年杨总决定转型，向“品牌”转型，也许是一条新出路。

In 2016, the ceramic industry was in recession, and the market sales declined seriously. The wholesale marketing mode entered a difficult period. "The more difficult it is, the more I want to find a way out." Faced with the same environmental crisis, Mr Yang was calmer and more rational than others. In General Yang's thinking, for him, "dare not toss not to change the thinking, sooner or later will be eliminated by the market." Therefore, In 2016, President Yang decided to transform. "Brand going to sea" may be a new way out.

临沂ELIZABETH代理商-杨常青

参与厂家组织的终端巡回培训活动

2018年9月，杨总旗下第一家伊莉莎白瓷砖品牌专卖店正式投入装修。对于为何会选择与伊莉莎白品牌合作，杨总表示，伊莉莎白瓷砖是一个很年轻化的现代瓷砖品牌，非常迎合主流消费者的需求，个性特色的优势产品，在市场很有竞争力，对此，他对伊莉莎白品牌的发展充满了信心。

In September 2018, The first Elizabethan tile store was officially renovated. As for why he chose to cooperate with Elizabeth brand, Mr. Yang said that Eliza White ceramic tile is a modern ceramic tile brand with very young age, which meets the needs of mainstream consumers very much. As a competitive product with unique characteristics, He is full of confidence in the development of Elizabeth brand.

建材市场进出口广告

转型后的杨总，开始寻求品牌化的发展道路，为了提升品牌的知名度，杨总选择在临沂当地人流最多的建材市场正大门口和所有进出口，影院，公交车；地段最好的路牌；精准度高效的小区灯箱，当地知名电台等平台斥资投入大量广告，就如杨总所说“能做的广告几乎都做了”，让伊莉莎白瓷砖在临沂成为家喻户晓的知名品牌。

After the transformation, General Manager Yang began to seek for a brand development path. In order to enhance the brand awareness, General Manager Yang chose the building materials market with the largest local population in Linyi and all import and export markets, cinemas and buses. The best street sign in the location; The precise and efficient light boxes in the community, the local radio station and other platforms invested a lot of advertising, just as Mr. Yang said, "almost all the advertisements that can be made", which made Elizabeth tiles become a household name in Linyi.

路牌广告

公交车广告

临沂ELIZABETH团队

据杨总提到，2019年跟当地知名电台都市101合作效果很好，电台前期宣传，并在活动落地当天带领业主直接到店选购，签单成效可观，让杨总更加坚定了广告宣传带来的效益。

According to Yang, the cooperation with local well-known radio station City 101 in 2019 has achieved good results. During the early stage of the radio promotion, the owner was led to shop directly on the day of the event's landing, and the signing of the order has achieved remarkable results, which further strengthened The benefits brought by advertising.

活动现场，业主们超低价选购到心仪的瓷砖产品喜上眉梢

除了在广告上不惜重本，杨总还会寻求与装修公司、与设计工作室合作，精耕渠道销售，利用各种优质的资源平台，开拓多渠道销售。

In addition to advertising at heavy cost, Yang will also seek and decoration companies, and design studio cooperation, fine cultivation of channel sales, the use of a variety of high-quality resources platform, the development of multi-channel sales.

310㎡临沂蒙阴ELZABETH

洞察市场变化，转变发展思维，选对品牌加盟，制定有效策略，正是出于杨总这样的睿智，在厂家的扶持下，在不到两年的时间里，杨总在当地已发展了五家伊莉莎白瓷砖品牌专卖店（临沂沂南店、沂水店、苍山店、郯城店、蒙阴店），和四家专卖区，第六家360㎡平邑店马上进入装修。

Insight into market changes, the transformation development thinking, choose the right brand to join, make effective strategy, is Yang always wise, under the support of manufacturers, in less than two years, Yang has developed five stores in local (linyi weapons shop, more shops, features shops, TanCheng shop, darkened shop), and four monopoly area, the sixth house 360 ㎡ pingyi shop immediately into the decoration.

280㎡临沂沂水ELIZABETH

270㎡临沂郯城ELIZABETH

200㎡临沂苍山ELIZABETH

170㎡临沂沂南ELIZABETH

在杨总的眼里，真正的好产品，经得住市场的考验。对于伊莉莎白瓷砖，他充满了绝对的信心，因此在店面的选择上，杨总会在当地市场最好的位置，建最大的店，让同行去评论。因为杨总相信，只有质量过硬才能经得住同行的监督，才不会辜负消费者的信任。

In Mr. Yang's eyes, a really good product can stand the test of the market. He has absolute confidence in Elizabeth tiles, so when it comes to store selection, Yang always builds the biggest store in the best location in the local market and lets his peers review it. Because Mr Yang believes that only quality can withstand peer supervision, will not live up to the trust of consumers.

店面鉴赏