为提升终端店面营销能力，强化各部门业务能力和综合素质，提升企业品牌市场竞争力，12月3-5日，伊莉莎白瓷砖佛山营销总部商学院精心打造了一场以《蜕变成长 赢领终端》为主题的内部提升培训，系统地讲解了品牌，产品，终端店面规范，终端活动指引等相关知识。企业全员100多名员工聚集一堂，共同探讨学习。

In order to improve the marketing capabilities of the terminal store, strengthen the business capabilities and comprehensive quality of various departments, and enhance the competitiveness of the corporate brand market, from December 3-5, Elizabeth Tiles Foshan Marketing Headquarters Business School carefully created a The "Leading Terminal" internal training training on the theme, systematically explained the brand, product, terminal store specifications, terminal activity guidelines and other related knowledge. More than 100 employees of the company gathered together to discuss learning together.

企业市场部经理郭彩宏

为了加强伊莉莎白瓷砖家人们对品牌和产品的认知，企业市场部郭彩宏经理现场就《品牌文化及产品优势》进行了详细解读，让场下的业务精英们体会到了伊莉莎白多年沉淀的品牌底蕴，了解到品牌的成功转型史，进一步巩固了产品知识。

In order to strengthen the awareness of Elizabeth Tiles' family and brand, Manager Guo Caihong of the Corporate Marketing Department gave a detailed interpretation of "Brand Culture and Product Advantages" on the spot, so that the business elites off the market experienced Elizabeth for many years The accumulated brand heritage and the history of successful brand transformation have further consolidated product knowledge.

伊莉莎白平面设计师-吕定敏

终端店面作为品牌的最终落地形象，店面对促进产品的销售，提升品牌的认知起到了关键的作用。会上，伊莉莎白平面设计师吕定敏为家人们输出了品牌VI应用规范内容，助力品牌形象优化升级。

The terminal storefront, as the brand's final landing image, has played a key role in promoting product sales and improving brand awareness. At the meeting, Elizabeth graphic designer Lu Dingmin exported the contents of the brand VI application specifications for the family members, helping to optimize and upgrade the brand image.

伊莉莎白产品主管-陈平

伊莉莎白产品主管-陈平

业务上的游刃有余，是源于对产品的胸有成竹。会上，产品部主管陈平对伊莉莎白的核心产品、形象产品、新产品的工艺、特性、卖点和配套进行了详细的讲述，让学员们对产品有了进一步的巩固了解。

The ease of business is due to the well-thought-out of the product. At the meeting, Chen Ping, the head of the product department, gave a detailed description of Elizabeth's core products, image products, new product technology, characteristics, selling points and supporting facilities, so that students have a further solid understanding of the product.

策划部经理王飞

伊莉莎白在不断完善产品体系的同时，致力于品牌的高速发展。品牌的发展离不开终端的提升。伊莉莎白瓷砖从店面的建立到运营，再到渠道的布局，一直不遗余力地为终端提供技术和资源支持，帮扶终端销售实现增长。培训会上，策划部经理王飞，培训师阮丹，活动策划导师蔡彬，王演寅，黄以良，叶青，翁东流7位老师分别就如何提升终端活力，管理门店，开展渠道、活动操作等几大方便进行了一一讲解，为终端的快速发展提供了新的思路和指引。

While continuing to improve the product system, Elizabeth is committed to the rapid development of the brand. The development of the brand is inseparable from the improvement of the terminal. From the establishment of the store to the operation and the layout of the channel, Elizabeth Tiles has spared no effort to provide technical and resource support for the terminal to help the terminal sales grow. At the training meeting, Wang Fei, Corporate Marketing Manager, Ruan Dan, the trainer, and Cai Bin, Wang Yanyin, Huang Yiliang, Ye Qing, and Weng Dongliu, the event planning instructors, respectively, talked about how to improve the vitality of the terminal, manage the store, and launch channels and activities. Waiting for several major conveniences to explain one by one, providing new ideas and guidelines for the rapid development of the terminal.

培训师阮丹

活动策划导师蔡彬（右一）

活动策划导师王演寅

活动策划导师黄以良

活动策划导师叶青

销售部区域经理李广为大家带来了大板瓷砖的施工指导

互动问答积分最高小组

学习如逆水行舟，不进则退。伊莉莎白瓷砖一直致力于打造学习型，优秀型团队，定期组织不同类型的培训学习，通过不断学习提升团队的综合能力，从而更好地为终端服务，提升品牌。

Learning is like sailing against the water. Elizabeth Tile has always been committed to creating a learning-oriented, excellent team, and regularly organizes different types of training and learning, and through continuous learning to improve the team's comprehensive ability, so as to better serve the terminal and enhance the brand.