罗°曼°缔°克

ROMANTIC

2019年，是ROMANTIC厦门店成立的第五个年头，在过去的五年，ROMANTIC厦门店总经理卓建利（卓总）在福建厦门已拥有三家独立店面，营销网点辐射整个厦门城市。回顾过去的五年，市场风云变幻，几度沧海桑田，有人一战成名，也有人一夕落幕，而ROMANTIC厦门店总经理卓总，绝对称得上是这场浪潮里出类拔萃的成功者。

In 2019, it was the fifth year of the establishment of ROMANTIC Xiamen store. In the past five years, Zhuo Jianli (Zhuo Zong), general manager of ROMANTIC Xiamen Store, has three independent stores in Xiamen, Fujian, and the marketing outlets radiate the entire Xiamen city. Looking back over the past five years, the market has changed dramatically. Some people have become famous in the world. Some people have become famous, and some people have ended in the evening. The general manager of ROMANTIC Xiamen Store, Zhuo Zong, is definitely the winner of this wave.

厦门罗曼缔克瓷砖总经理卓建利

· · · 坚定初心，共创未来 · · ·

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如今，卓总旗下的三家店面，年销售额已达800万以上，或许在旁人看到，店面营业额能达到今天的成绩，有上万个理由，但是对于卓总来说，答案只有一个——专注的力量。

Today, Zhuo’s three stores have annual sales of more than 8 million. Perhaps others have seen that the store’s turnover can reach today’s results, there are tens of thousands of reasons, but for Zhuo, the answer is only one— - the power of concentration.

“2014年5月ROMANTIC第一家厦门专卖店成立，那时候的店面并不起眼，位于岛内并不起眼的建材市场里。没有成熟的营销团队，没有厚实的业务基础，没有规范的店面管理系统，起步之艰，不难想象。但是，从决定工作ROMANTIC代理的第一天开始，我就立志要把这个瓷砖品牌之路进行到底，我相信ROMANTIC的企业实力，坚信ROMANTIC一定能给消费者提供不一样的家居环境”。这就是一个创业者最初的专注。

“In May 2014, ROMANTIC's first Xiamen store was established. At that time, the store was not eye-catching. It was located in the building materials market that is not eye-catching on the island. There is no mature marketing team, no solid business foundation, no standardized store management. The system is difficult to start, but it is not difficult to imagine. However, from the first day of deciding to work as a ROMANTIC agent, I decided to carry out the road of this ceramic tile brand. I believe that ROMANTIC's corporate strength is firmly believed that ROMANTIC will definitely give consumers Provide a different home environment." This is the initial focus of an entrepreneur.

01

2014年ROMANTIC首家厦门专卖店开业

罗曼缔克企业董事长刘胜红和卓总合照

02

ROMANTIC第二家厦门专卖店

03

ROMANTIC第三家厦门专卖店

· · · 五年沉淀，成功转型 · · ·

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2016年，持续低迷的房产市场给家居企业造成另一个寒冬，但是，卓总却认为，房地产市场的低迷确实给建材市场造成了一定的影响，但同时也到了一个行业洗牌的时刻。卓总认为，做得好能坚持下来的企业以后会更好，做的不好坚持不下去的企业就会逐渐退出。鹭岛厦门，东南沿海重要的中心城市、港口及风景旅游城市，很多中高端客户群体集中在这个城市，虽然面积不大，但是消费能力很高。

In 2016, the housing market, which continued to be sluggish, caused another cold winter for home furnishing companies. However, Zhuo Zong believes that the downturn in the real estate market has indeed had a certain impact on the building materials market, but at the same time it has reached an industry reshuffle. Zhuo Zong believes that enterprises that can do well in the future will be better, and those that do not do well will gradually withdraw. Ludao Xiamen, an important central city, port and scenic tourist city on the southeast coast, many middle and high-end customer groups are concentrated in this city, although the area is small, but the consumption capacity is very high.

在这种情况下，各种市场推广会起到很大的作用。于是，卓总开始参与厂家为期定制的促销活动，卓总在处理与厂商的关系过程中始终秉承‘合力共赢’的原则，他知道在市场还是相对散乱的局面，缺乏良好的、长远的行业指导，孤军奋斗，是注定失败的。就在同年三月，卓总在厂家的协助下参加了当地的一场家博会。正所谓“酒香不怕巷子深”，好产品+好战略，一场活动让厦门店一共签下36个订单。36对卓总而言，那是一个多么珍贵的数字，它让卓总看到了希望，找到了新出路，卓总知道要“活下去”，不能单靠传统的零售渠道，必须要结合活动营销和推广。

In this case, various marketing campaigns will play a big role. As a result, Zhuo always began to participate in the custom-made promotional activities of the manufacturers. Zhuo always adhered to the principle of “joining and winning together” in dealing with the relationship with the manufacturers. He knew that the market was still relatively scattered and lacked a good and long-term industry. Guidance, struggle alone, is doomed to failure. In March of the same year, Zhuo attended the local home fair with the assistance of the manufacturers. The so-called "wine is not afraid of the deep alley", good products + good strategy, an event for Xiamen stores signed a total of 36 orders. 36 For Zhuo Zong, it is a precious number. It makes Zhuo Zhuo see hope and find a new way. Zhuo always knows to “live”. It cannot rely on traditional retail channels alone. It must be combined with event marketing. And promotion.

2016-2019年，卓总积极与厂家互动，做好市场规划，参与多种战略性营销活动，重金投放户外广告推广，每年坚持与客运站和高铁传媒、LED广播等优秀资源联手合作，全面打通福建市场。卓总用了整整五年的时间，到2019年今天，卓总在厦门这个美丽的鹭岛城市，岛内岛外一共建立了三个独立的专卖店，拥有了一支专业的营销团队，渠道也足见成熟，业绩从当年的80万跃进到今天的800万以上。

In 2016-2019, Zhuo actively interacted with manufacturers, did a good job in market planning, participated in a variety of strategic marketing activities, and put emphasis on outdoor advertising promotion. Every year, he insisted on cooperating with passenger stations, high-speed rail media, LED broadcasting and other excellent resources to fully open up. Fujian market. Zhuo spent a full five years. By 2019, Zhuo always established three independent stores in Xiamen, a beautiful island city in Xiamen. He has a professional marketing team and channels. It also shows maturity, and its performance has jumped from 800,000 in that year to more than 8 million today.

==== 历年活动回顾 ====

❖ 2018全国经销商年会 ❖

❖ 第一期金牌店长厦门举办 ❖

❖ 东北三省联动 ❖

❖ 2019年2月下旬活动现场 ❖

=== 三年来公交广告，BRT广告，播音LED广告 ===

❖ 公交车车身广告 ❖

❖ 厦门标志性工地BRT专线及地铁一号线 ❖

❖ 地铁一号线及BRT公交线路都采用罗曼缔克瓷砖 ❖

==== 连续三年优秀经销商 ====

低调而活跃，和气而敢闯形容在卓总最恰不过了。卓总精明能干，一路披荆斩刺，卓总的成功转型，，让他沉淀多年的经销功力得以爆发，连续三年获得ROMANTIC年度“优秀经销商”荣誉称号,来吉家家世界一年多，便相继摘下了“服务之星”、“五星商户”两大头衔，并在2018年连续两个重要节日＂五一节＂和＂国庆节＂都拿到了市场瓷砖品类的＂开单王＂，是首个在吉家家世界市场品牌里在最短时间内摘下多项重量级荣誉的瓷砖品牌，同时这也反映了吉家家世界给予卓总的充分肯定。

Being low-key and active, and arrogant and daring to describe it in Zhuo is the most appropriate. Zhuo is savvy and capable, all the way to the thorns, Zhuo's successful transformation, so that he has accumulated many years of distribution skills to break out, won the ROMANTIC annual "excellent dealers" honorary title for three consecutive years, to the family of the family for more than a year They have successively selected the two titles of "Star of Service" and "Five-Star Merchants", and in 2018, two consecutive important festivals, "May Day" and "National Day", have won the "Billing King" of the market ceramic tile category. "It is the first ceramic tile brand that has won a number of heavyweight honors in the shortest time in the Jijiajia world market brand. At the same time, it also reflects the full recognition of the Jijiajia world to Zhuo.

· · · 风雨同路，与您同行 · · ·

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卓建利，一个时刻充满正能量的人，智慧、敢拼、自带阳光，不但感染着ROMANTIC厦门终端团队，也感染着每一个罗曼人，成为了ROMANTIC厂家商学院的特聘老师，定期为终端店提供个人培训分享，ROMANTIC相信在各经销团队的努力下，ROMANTIC的发展也会越来越好！2019年必然是机遇和挑战相互交织。适应“时”和“势”的变化，增强“难”和“忧”的意识，把握“稳”的要义、强化“进”的措施。 2019，我们风雨同路；2019，我们与您同行！

Zhuo Jianli, a person full of positive energy, wisdom, dare to fight, bring his own sunshine, not only infected with ROMANTIC Xiamen terminal team, but also infected every Roman, became a special teacher of ROMANTIC manufacturers business school, regularly for the terminal The store provides personal training sharing, ROMANTIC believes that with the efforts of various distribution teams, the development of ROMANTIC will be better and better! In 2019, opportunities and challenges must be intertwined. Adapt to the changes of "time" and "potential", enhance the awareness of "difficult" and "worry", grasp the essence of "stable", and strengthen the measures of "into". 2019, we are on the same road; 2019, we are with you!

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